Dateline: April 19, 2025
Location: China;
Duration: 2’21
Source: China Central Television (CCTV)
Restrictions: No access Chinese mainland
Published: 2025-04-20 19:51
Last Modified: 2025-04-20 19:55
Shotlist
Jinjiang City, Fujian Province, east China – April 19, 2025 (CCTV – No access Chinese mainland)
1. Signs reading “26th Jinjiang Footwear”; “9th Sports Industry International Exposition”
2. Various of exhibitors, visitors
3. Various of visitor trying AI-powered treadmill; screen showing health data, workout plan
4. SOUNDBITE (Chinese) Lai Quanfu, product manager, Shuhua Sports (partially overlaid with shot 5):
“From its chips, the entire system development, to the AI model connection, everything is home made and represents our capacity. We are now on par with international brands in terms of product manufacturing, research and development, as well as marketing channels.”
++SHOT OVERLAYING SOUNDBITE++
5. Various of visitor trying AI-powered treadmill; screen showing health data
++SHOT OVERLAYING SOUNDBITE++
6. Various of PVC injection molding machines in operation, exhibitors, visitors
7. SOUNDBITE (English) Indonesian buyer (name not given):
“Many machines, many technologies, new technology for our manufacturer can be [applied] on there and then many kinds of products in here that we can find, so that it is good for business.”
8. Shoes on display, exhibitors, visitors
9. SOUNDBITE (English) Afghan buyer (name not given) (starting with shot 8):
“‘Made in China’ is good. Factories can make everything, depending on the order. It’s very important. I saw many, many companies, suppliers here in the exhibition, so we are planning to go to some factories after the exhibition.”
10. Various of shoes on display, exhibitors, visitors
11. SOUNDBITE (Chinese) Sun Shuibin, president, Jinjiang City’s Council for Promotion of International Trade (partially with shots 12-13):
“The products we released this time are mainly about fashion, science, technology and healthy living. From functions to science and technology, the added value of products is becoming more and more obvious. During the exhibition, we will also organize international buyers to visit industrial parks in Jinjiang, to facilitate their connection with local enterprises, so as to deepen understanding and strengthen cooperation between the two sides.”
++SHOTS OVERLAYING SOUNDBITE++
12. Various of launch ceremony
13. Various of Chinese, international businesspeople in discussion
++SHOTS OVERLAYING SOUNDBITE++
14. Various of exhibitors, visitors
Storyline
Known as “China’s shoe capital”, Jinjiang City in east China’s Fujian Province has been promoting intelligent transformation of its footwear and other sporting goods industry, with the achievements highlighted at the ongoing footwear and sports industry exposition.
The 26th Jinjiang Footwear and the 9th Sports Industry International Exposition opened on Saturday, attracting exhibitors and buyers from more than 70 countries and regions.
At the event, many exhibitors present high-tech sporting goods.
Jinjiang-based Shuhua Sports, which specializes in manufacturing fitness equipment, puts up an AI-powered treadmill.
It can generate a workout plan once a user inserts his or her physical data. Then it can track a runner’s heart rate, respiratory rate, and other health data throughout the exercise.
A company representative said the domestically-developed treadmill is a match for international counterparts.
“From its chips, the entire system development, to the AI model connection, everything is home made and represents our capacity. We are now on par with international brands in terms of product manufacturing, research and development, as well as marketing channels,” said Lai Quanfu, product manager of Shuhua Sports.
Many exhibitors also display cutting-edge shoemaking machinery.
One of the most eye-catching devices is a PVC injection molding machine, which can greatly simplify sole making process, and only needs one operator to handle.
International buyers said they are impressed with the machinery and interested in expanding cooperation with Chinese suppliers.
“Many machines, many technologies, new technology for our manufacturer can be [applied] on there and then many kinds of products in here that we can find, so that it is good for business,” said an Indonesian buyer.
“Made in China’ is good. Factories can make everything, depending on the order. It’s very important. I saw many, many companies, suppliers here in the exhibition, so we are planning to go to some factories after the exhibition,” said an Afghan buyer.
The expo released a total of 26 locally-made new products, focusing on new trends, new technologies and new materials, demonstrating the resilience and innovation of China’s footwear, apparel and sports industry chain to domestic and foreign merchants.
Officials said more efforts are underway to promote cooperation between local and overseas companies.
“The products we released this time are mainly about fashion, science, technology and healthy living. From functions to science and technology, the added value of products is becoming more and more obvious. During the exhibition, we will also organize international buyers to visit industrial parks in Jinjiang, to facilitate their connection with local enterprises, so as to deepen understanding and strengthen cooperation between the two sides,” said Sun Shuibin, president of Jinjiang City’s Council for Promotion of International Trade.
The expo will last through Tuesday.
