China-Consumer Products Expo/Brands

Shotlist

Haikou City, Hainan Province, south China – July 29, 2022 (CCTV – No access Chinese mainland)
1. Aerial shots of venue for Second International Consumer Products Expo
2. Various of visitors at expo

Haikou City, Hainan Province, south China – Recent (CGTN – No access Chinese mainland)
3. SOUNDBITE (English) Charles Soong, managing director of Edrington Shanghai Co., Ltd.:
“I think this is a new market, I mean, what we need to do, [is to,] you know, try to introduce our brand to the consumers. And the most important thing is to teach the consumers how to appreciate our product. Inevitably, some consumers said, ‘yes, I like it’, but sometimes they said, ‘I’m sorry, I [don’t] like that’. So what we need to do is to find out the right target consumer and to make sure they will love our brand.”

Haikou City, Hainan Province, south China – July 29, 2022 (CCTV – No access Chinese mainland)
4. Various of visitors at expo
5. Various of exhibitors introducing Xinjiang-style clothes to visitors

Haikou City, Hainan Province, south China – Recent (CGTN – No access Chinese mainland)
6. SOUNDBITE (Chinese, dubbed with English) Dai Junjun, vice president, Tissot China (partially overlaid with shot 7):
“Over the years, there have been some changes in that we pay more attention to young people, technology and women customers. We will have gone through these aspects from the product side as well as the market communication side. Our aim is to communicate with all consumer groups.”
++SHOT OVERLAYING SOUNDBITE++

Haikou City, Hainan Province, south China – July 29, 2022 (CCTV – No access Chinese mainland)
7. Visitors at expo
++SHOT OVERLAYING SOUNDBITE++

Haikou City, Hainan Province, south China – July 26, 2022 (Sansha Satellite TV – No access Chinese mainland)
8. Various of cars on display, visitors
9. Various of visitors trying on electronic simulators, computers

Haikou City, Hainan Province, south China – Recent (CGTN – No access Chinese mainland)
10. SOUNDBITE (English) Zhang Tianbing, leader of Consumer Products and Retail Sector, Deloitte Asia Pacific:
“As Chinese consumers will continue to grow, we’re seeing a trend of diversification, both in terms of product categories as well as consumer demographics. So examples, innovation and creativity products like Lego [are] being accepted more and more by the younger generations. And health-related products like the nutritious products are more being liked by the older generations. As well as the younger generations, they are more into like sportswear and sports activities relating to their more active lifestyles.”

Haikou City, Hainan Province, south China – July 29, 2022 (CCTV – No access Chinese mainland)
11. Aerial shots of expo venue

Storyline

Participating companies adapting to new consumer trends and demands shine at the ongoing second China International Consumer Products Expo (CICPE) in Haikou City of south China’s Hainan Province, as the event is gaining greater influence globally.

The six-day expo, which opened to the public on Tuesday, has attracted over 2,800 brands both from home and abroad, showcasing products covering fashion, perfume, cosmetics, food, wine, jewelry, diamonds and other categories.

The exhibition area has expanded to 100,000 square meters from 80,000 square meters last year, with the international area covering 80 percent of the total exhibition space, allowing visitors to experience items from the United States, the United Kingdom, Germany, Italy, Singapore, Finland and many other countries.
Since opening, visitors have jostled to get a look at the high-end consumer goods and products on display from both Chinese domestic and international companies.

Visitors flocked to the ongoing second CICPE on Friday, which was a public open day of the show, to see exhibits and make purchase.

At the second expo, keywords such as “new products,” “sustainable” and “interactive experience” are the main selling points for global consumer goods companies.

“I think this is a new market, I mean, what we need to do, [is to,] you know, try to introduce our brand to the consumers. And the most important thing is to teach the consumers how to appreciate our product. Inevitably, some consumers said, ‘yes, I like it’, but sometimes they said, ‘I’m sorry, I [don’t] like that’. So what we need to do is to find out the right target consumer and to make sure they will love our brand,” said Charles Soong, managing director of Edrington Shanghai Co., Ltd.

Over 600 new products from across the world made their debut at the event.

According to exhibitors and research institutions, the rapid growth of China’s “post-95” consumer and middle-income groups are prompting domestic and foreign consumer boutique companies to adapt to new consumer demands and trends.

“Over the years, there have been some changes in that we pay more attention to young people, technology and women customers. We will have gone through these aspects from the product side as well as the market communication side. Our aim is to communicate with all consumer groups,” said Dai Junjun, vice president, Tissot China.

Experts said that China’s consumption will be a big market, especially in the next five to 10 years, as 1.4 billion people’s consumption structure upgrade will provide huge space for China’s economic growth.

“As Chinese consumers will continue to grow, we’re seeing a trend of diversification, both in terms of product categories as well as consumer demographics. So examples, innovation and creativity products like Lego [are] being accepted more and more by the younger generations. And health-related products like the nutritious products are more being liked by the older generations. As well as the younger generations, they are more into like sportswear and sports activities relating to their more active lifestyles,” said Zhang Tianbing, leader of Consumer Products and Retail Sector, Deloitte Asia Pacific.

With a larger exhibition area, more participating exhibitors and brands, and a special focus on new and quality products, the expo is expected to remain the largest consumer exhibition in the Asia-Pacific region.

The first China International Consumer Products Expo was held in Haikou in May 2021, and this year’s expo runs through July 30.